MK Decision
As Creative Director at MK Decision, I designed marketing initiatives that set the company up for success, contributing to its acquisition by Alkami Technology 2021. I established brand guidelines, designed the company website, and designed user journeys / workflows for bankers and their customers. My work ensured that both MK Decision's marketing materials and product stood out in the fintech industry, paving the way for its growth.
My first official project at MK Decision was building a 30+ page mobile-responsive ADA-compliant website. I designed all graphic elements and handled much of the copywriting. The site showcased the company's platform, features, about us, careers, contact, use case and blog pages.
Website
Printed Marketing Collateral
After establishing brand guidelines and visual elements on the website, I moved on to printed collateral for trade shows, seminars, and direct mail. I designed trade convention flyers, sales sheets, and trifold brochures, providing the company with high-quality materials to effectively promote its offerings at key events.
UX Design Lead
The founders were pleased with my work and invited me to take on the role of UX Design Lead. Using Figma, I designed customer-facing interfaces where customers could shop for and sign up for multiple financial products, comparable to those of mega banks. Later, I led the re-design of a banker-facing dashboard to streamline the decisioning process for bankers and admins.